ClockoutFree graphic design invoice template you can download and customize
An invoice template for graphic designers billing for logos, branding, web design, or creative projects.
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Invoice
LC-2026-031
Issued
2026-05-25
Due
2026-06-09
Terms
Net 15
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Logo design — primary mark (3 concepts, 2 rounds) | 1 | $2,500.00 | $2,500.00 |
| Brand color palette and typography selection | 1 | $800.00 | $800.00 |
| Business card design (front and back) | 1 | $350.00 | $350.00 |
| Social media profile kit (Instagram, LinkedIn) | 1 | $600.00 | $600.00 |
Notes
Includes 2 rounds of revisions per deliverable. Additional revisions billed at $125/hour.
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Bill to (client)
Invoice #
Issue date
Due date
Terms
Line items
Description
Qty
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Amount
$2,500.00
$800.00
$350.00
$600.00
Tax %
Notes
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What this template includes
Every field you need for a professional graphic design invoice.
Business name, address, and contact information
Client name and billing address
Unique invoice number
Invoice date and payment due date
Itemized line items with description, quantity, rate, and amount
Subtotal, tax (if applicable), and total due
Payment terms and accepted methods
Notes or special instructions
Project phase or milestone
Revision count and scope
Best for: Graphic designers billing for logos, branding, websites, or creative retainers
When to use this graphic design invoice template
Use this when billing for any visual design work — logo design, brand identity systems, web and UI design, print materials (brochures, packaging, signage), social media assets, illustration commissions, or ongoing creative retainers. The template accommodates both per-project flat-fee billing (most common for design) and hourly billing for revision-heavy or open-ended work. Pre-filled line items show a typical brand identity engagement with logo, color palette, business cards, and social kit so you can see how a multi-deliverable design invoice formats.
How graphic designers typically charge
Design pricing is project-based for almost all client work. Typical ranges: logo design $500–$2,500 (newer designers), $2,500–$10,000 (established), $10,000–$50,000+ (top studios and senior brand designers); brand identity systems $2,000–$25,000+ depending on scope; web design $2,000–$25,000+ depending on page count and complexity; print collateral $200–$2,000 per piece. Hourly rates fall in the $50–$200/hr range for most working designers, but charging hourly typically caps income because clients shop on the rate. The earning leap most designers miss: pricing based on what the design is worth to the client (their brand, their growth, their conversion rate) rather than how long it takes you. A logo that takes 8 hours can reasonably price at $5,000+ if the client is a growing business — that's not greedy, it's correct.
What to put on a design invoice
Reference the project name, brief, or contract number in the invoice header. Each line item should specify the deliverable AND the round/scope context: 'Logo design — primary mark (3 concepts, 2 rounds of revisions)' is far better than 'Logo design'. State the revision policy as part of the line item or in the notes — designers who pre-state revision limits report dramatically fewer scope disputes. For multi-phase projects (discovery → design → production), use phase numbers in line items so clients can track progress. List any rights or licensing terms (e.g., 'usage: web and print, exclusive') as a note. If you grant ownership only after final payment, state that on the invoice.
Design invoice tips that protect your work
Three habits separate designers who get squeezed from designers who don't. First, take 50% deposit before starting any project over $1,000 — this filters serious clients and provides working capital. Second, state the revision policy on the invoice itself: 'Includes 2 rounds of revisions per deliverable. Additional revisions: $X/hour.' This pre-empts the most common scope dispute in design. Third, retain copyright until final payment is received and state this clearly on the invoice and in the contract. Designers who release files only after payment have near-zero collection problems.
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Questions, answered
Frequently asked questions
How much should I charge for a logo design?
Logo design rates span an enormous range — $50 on freelance marketplaces to $50,000+ from senior brand designers. Realistic professional pricing: $500–$2,500 for newer designers with limited portfolio, $2,500–$10,000 for designers with established work, $10,000–$25,000+ for senior independent designers and small studios. Pricing should reflect the value to the client's business — a logo for a single-location bakery and a logo for a Series B startup do not deserve the same fee. Always charge a deposit (typically 50%) before starting.
Should I charge hourly or per project for design work?
Per project, in almost all cases. Clients shop on hourly rates and they cap your income — a designer who delivers a logo in 6 hours at $100/hr earns $600, but the same designer pricing per project at $3,500 earns the same regardless of speed. Use hourly rates only for revision rounds beyond the included scope, ad-hoc updates to existing work, and open-ended discovery engagements where the deliverable cannot be defined upfront.
How many revision rounds should I include?
Two rounds of revisions per deliverable is the industry standard for most design projects. State this on the invoice and in the contract: 'Includes 2 rounds of revisions. Additional revisions: $X/hour.' For logo and brand identity work, sometimes 3 rounds are appropriate given the higher subjective stakes. Anything described as 'unlimited revisions' is a trap — designers who agree to it report 3–5x the unbilled hours of designers who don't.
When does the client get the design files?
After final payment. Standard professional practice: deliver low-res preview files (watermarked or flattened) for review during the project, then deliver final source files (.AI, .PSD, .FIG, etc.) only after the final invoice clears. State this on the invoice and contract. Designers who deliver source files before payment have dramatically higher collections issues — the leverage is in the files.
Should I charge a kill fee or cancellation fee?
Yes — typically 25–50% of the project price if the client cancels mid-project. State the kill-fee terms on the original invoice and in the contract. If you took a 50% deposit (recommended for any project over $1,000), the deposit usually IS the kill fee — the client forfeits it on cancellation. This protects your time and discourages clients from abandoning projects mid-flight.
Is this design invoice template really free?
Yes — completely free, no signup required. Customize the deliverables, line items, and revision terms, then download as a professional PDF. If you want invoices generated automatically from your tracked design hours (with project, phase, and revision references pre-filled), Clockout does that on the free plan.
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